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Monday, February 18, 2008

Ford Falcon SR Special Edition (AU)

On show at Brisbane International Motor Show

Ford Australia has today revealed yet another Ford Falcon special edition at the Brisbane International Motor Show, the Ford Falcon SR. The Falcon SR is based on the Falcon XT yet it costs less and features more.

The special edition SR is equipped with some new exterior and interior features like prestige audio system, sports seat trim, XR leather-wrapped steering wheel, plenty of SR badges and premium body kit. The body kit consists of a chrome grille and hood moulding, front bumper valance, rear bumper and rocker mouldings, rear spoiler, chrome exhaust tip and 17 inch nine spoke alloy wheels. The mirror scalps and side protection mouldings come in the body colour of the car.
The Ford Falcon SR will go on sale in Australia this month for AUD 32,888.

Press Release

New Falcon SR On Show in Brisbane

The new special edition 2008 Falcon SR will be displayed for the first time at the Brisbane International Motor Show.

"The new Falcon SR builds on the success of previous special edition Falcon models, while delivering more additional equipment and features than ever before," Ford Australia General Marketing Manager Kevin Lillie said. "It is an exceptional value-for-money package, with the extra features available to customers for no additional cost."

The 2008 Falcon SR offers almost $7,000 of additional equipment and features for more than $2,000 less than the recommended retail price of the standard BF Falcon XT MkII (on which it is based). It has a recommended retail drive away price of $32,888.

The special edition SR model gains a host of new exterior and interior appointments over and above the current Falcon XT, along with some unique 'SR' touches that signify its exclusivity. Inside, it features the prestige audio system with six-disc in-dash CD player, unique sports seat trim and an XR leather-wrapped steering wheel. The unique sports seat trim incorporates leather seat bolsters and front headrests with dark silver contrast twin needlepoint stitching, 'Winton' fabric inserts and 'SR' embroidery, which is also in a dark silver thread.

The exterior of the Falcon SR has also been further enhanced to differentiate it from the XT. This has been achieved thanks to a premium bodykit including chrome front grille and hood moulding, front bumper valance, rear bumper and rocker mouldings. Body colour mirror scalps, body colour side protection mouldings, a rear spoiler, chrome exhaust tip and a unique 'SR' decal complement the overall package, while a set of four 17-inch nine spoke alloy wheels complete the unique look.

Mechanical enhancements over the base model include four-speed automatic transmission with Sequential Sports Shift (SSS) as standard, along with Sports Control Blade Independent Rear Suspension (IRS).

Available in a range of exterior colours, including Winter White, Lightning Strike, Silk, Kashmir, Steel, Vixen, Conquer, Sensation, Ego and Silhouette, the new Falcon SR will also be offered in Breeze and Neo, both of which are not available on Falcon XT.

"The exceptionally high equipment and feature content of the Falcon SR makes it a very compelling value proposition," Mr Lillie said. "The new vehicle will be on sale this month and given its well appointed specification list is sure to race off dealer lots."

Related entries:

Ford BF Falcon MkII
Four Ford Falcon Utes Special Editions (AU)
Ford Falcon XR Sedan Facelift Revealed (AU)


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